is executive director of the Edward W. Estlow International Center for Journalism and New Media, an educational organization dedicated to examining the discoveries and dramatic changes new media have spawned in journalism. The center is part of the School of Communication at the University of Denver. She also is an instructor in the department of Mass Communications and Journalism Studies at DU, and is the coordinator for the SND.ies: The Best of New Media Design Competition for the Society for News Design. Before coming to DU in October 2000, she worked for more than 15 years in the journalism as a reporter, editor, designer and manager at a number of newspapers and magazines including the South Florida Sun-Sentinel, the Omaha World-Herald and the Denver Rocky Mountain News. Laura has taught journalism at Creighton University and the University of Maine. She received an M.A. in 1993 from the University of Missouri School of Journalism and a B.A. in sociology from Colgate University in Hamilton, New York.
Seminar speeches given by Laura Ruel:
The Business of Online Journalism
April 16, 2004
Get the latest results from two important studies in online journalism: the Eyetrack III study (a joint project of Poynter, Estlow, and Eyetools), and the Power User study by Mori Research. The Mori study includes findings on how broadband is affecting how people use Web sites to make purchasing, news, and entertainment decisions. The Poynter study tracked eye movement to determine how users interact with ads, the effectiveness of headlines and images, and comprehension of story information presented in text vs. multimedia formats. That study also looked at viewing patterns and how readers move from one item to another on the front page of a news site.
The observations reported during this session have not yet been made "officially" public. They are preliminary interpretations that will have more depth and context once all data are analyzed. In May, the Eyetrack III team will begin releasing its complete reports on the Poynter Web site, including dramatic videos that show individual participant eye movements on Web pages. For more information, stay tuned to http://poynter.org/eyetracker.
Video is presented in either Real Media or Windows Media format.
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What fellows have to say about past seminars:
"This has been a wonderful, stimulating five days, and my thanks to all those who made it possible. It taught me many tools to use in stories and also allowed for intellectual stimulation that we daily journalists need from time to time. And such a great group of fellows!"
- Deborah Schoch, Los Angeles Times