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The Business of Online Journalism

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Martha Stone

Martha Stone is a multimedia news author, speaker and consultant for newspapers, magazines, and online publications. She was the co-director of the Online News Association's Digital Journalism Credibility Study, and was a Poynter Ethics Fellow. She co-wrote "Innovations in Newspapers 2001 World Report," and edits the Online Newspapers & Multimedia Newsrooms newsletter for the World Association of Newspapers. She also writes for WAN, Online Journalism Review, and the Newspaper Association of America. She has written extensively about online media issues for Editor & Publisher Interactive and is a world-renown speaker on Internet strategies, marketing, content and process. Stone specializes in writing about online news competition, profitability, legal issues, ethics, arching, advertising, newsroom staffing, marketing, privacy, databases, trends and more. She has a Bachelor’s degree in mass communications from the University of South Florida.

   (847-382-9968
  Martstone@aol.com
Seminar speeches given by Martha Stone:
The Business of Online Journalism
April 16, 2004
The Newsroom of the Future.
The Newsroom of the Future is not about convergence or flashy technology. It's all about journalism. The convergence and technology just help us tell stories in new ways, which are resonating with users, viewers and readers. The unexpected twist, is that convergence and technology help us reach and retain our audience--and audience focus is a media survival and success strategy for the 21st Century.
The Newsroom of the Future: It's Not What You Think (9.52 MB)
Watch video of Stone's speech (65 minutes)
New Media Skills: An introduction and more…
March 14, 2002
Annenberg Auditorium -- Present Stories - Evaluation and Critiques

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What fellows have to say about past seminars:
"I wasn't sure what to expect, but came away with a wealth of information and lots of doable ideas. Makes me want to quit editing and be a water reporter."
- Lois Henry, Bakersfield
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