Larry Russell "Rusty" Coats

Larry Russell "Rusty" Coats is director of new media for MORI Research, a consulting, marketing and research firm that provides services to a range of businesses including major metropolitan dailies and smaller regional papers on such matters as reader and advertiser satisfaction to online competitive strength. I t has worked extensively in interactive media for a number of newspapers. Prior to joining MORI Research, Coats was online editor for the Minneapolis-St. Paul Star Tribune's award-winning Website, startribune.com. His responsibilities ranged from real-time news operations, integration with the Star Tribune's print newsroom, product management for key verticals such as recruitment and automotive, overall site design and functionality, vendor negotiations, publishing-systems requirements, new product strategy and staff management. Prior to coming to Minneapolis, Rusty was online content manager for The Sacramento Bee's award-winning site, sacbee.com, and for its geo-portal, sacramento.com. At sacbee, Coats oversaw day-to-day content and advertising development, site software development, cross-media partnerships and staff management. Coats got his start in interactive media in Modesto, CA, as online news manager for The Modesto Bee in 1996. Then-Publisher Orage Quarles III charged Rusty with putting The Bee online in six weeks with a dynamic news and classified-ad site without adding additional staff. modbee.com went live as promised. Before moving online, Coats was an award-winning reporter and columnist for several newspapers, from Maine to Miami. He has a Bachelor's degree in Journalism and English from Indiana University.

		(952) 835-3050, ext. 213
		Rusty_Coats@MoriResearch.com

Seminar speeches given by Larry Russell "Rusty" Coats:

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	Online Daypart Study (664 KB)
	Online Dayparting: Claiming the Day, Seizing the Night (514 KB)

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