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Cindy Lundin MesarosCindy Lundin Mesaros is responsible for Moderati’s marketing strategy, planning and activities, including branding, product management, content production, public relations and promotions. Moderati sells ring tones that let a phone's owner know who is calling. Mesaros created the identity for the Modtones polyphonic ringtone services, launched in the summer of 2002, as well as the new Moderati corporate identity in 2005. She previously directed branding, advertising, promotions and public relations for online music provider Listen.com, solidifying awareness with their target market of young music fans and striking partnerships with independent record labels. As the first employee of internet recruiting start-up Career Central, she created the company’s identity, built promotional partnerships with 50 business schools and an enrolled base of 35,000 MBA job candidates. Her background also includes stints in sports and non-profit marketing. Mesaros holds a B.S. in business administration from University of California at Berkeley and an MBA from the Kellogg Graduate School of Management at Northwestern.
Seminar speeches given by Cindy Lundin Mesaros:Covering Entertainment in the Digital AgeJune 06, 2005 What Can You Say in Five Seconds? Keeping It Short in the Digital Age: How do you keep a viewer’s attention when you don’t have a captive audience or more than 60 seconds? Emerging entertainment models, the explosion of ringtones, new advertising models, and sneak peeks at trendsetters like the new 24, a series of 60-second episodes based on the TV show 24.
Video is presented in either Real Media or Windows Media format. To view Real Media video, download and install RealPlayer, a free video streaming player available from RealNetworks. To view Windows Media video, you will need to download and install the Windows Media 10 Player. |
What fellows have to say about past seminars: "I really appreciated the content and organization of the seminar. I learned an enormous amount, which hopefully will translate into stories in the SF Chronicle."
- Louis Freedberg, SF Chronicle |
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© 2005 Western Knight Center. All rights reserved.
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