Western Knight Center for Specialized Journalism

Channeling Public Interest Media:
Reporting on the Public Broadcast System

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Mel Rogers

Mel Rogers is president and general manager of KOCE-TV in Orange County, California. He recently concluded two terms of service on the Board of Directors of PBS. He has been involved in public broadcast media since 1984 when he joined KBYU-TV in the Salt Lake City market as station manager. His career in media began in the 1970’s when he was a radio and television journalist for stations in Salt Lake area and later an adjunct professor of media courses at Brigham Young University and also at Chapman University. He holds a master’s degree in international communications and a bachelor of arts degree in broadcast journalism. He has been a public relations professional and is a principal in Ethos Institute a media-consulting firm to businesses and corporate CEO’s. At both KOCE and KBYU Rogers took under performing public television stations and dramatically grew them in size, viewership, revenues and community impact. He is an unapologetic, enthusiastic believer in media that exists to serve and not to sell. Roger has served on multiple task forces responsible for national planning and policy making for both PBS and CPB. He has been president of public television’s Small Station Association, Program Resources Group, California Public Television Stations Association, Beta Group Stations and also the Utah Broadcasters Association.

   (714) 895-5623
Seminar speeches given by Mel Rogers:
Channeling Public Interest Media:
Reporting on the Public Broadcast System

May 04, 2005
Impact of Changing Technologies on Public Media Business Models and Delivery Systems, Bay View Room
Digitalization, multi-channel spectrums, TiVo and menu-driven programming, packeting digital codes for transmission, pooling spectrums, and converged news operations are dislodging the traditional broadcasting model. A look at how these developing systems will redefine public media.

Moderated by Bob Magnuson.
Channeling Public Interest Media:
Reporting on the Public Broadcast System

May 04, 2005
What’s Public About Digital Channels? Bay View Room
A look at broadcast stations that have successfully transitioned to digital, how they manage the expense of programming on multiple channels.

Moderated by Bob Magnuson.

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What fellows have to say about past seminars:
"This seminar gave me a unique opportunity to focus on the subject of water with laser-like intensity. I feel like I doubled my knowledge of these issues in four days."
- Barbara Bernstein, independent documentary filmmaker
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