Western Knight Center for Specialized Journalism

The Business of Online Journalism

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    •  Javier Aldape
Crossing Borders: How online news sites are reaching immigrants. Online news sites attract audiences from all over the world, especially in communities where immigration has had significant impact. How do online news organizations best reach these diverse audiences?
Crossing Borders: How online news sites are reaching immigrants (5.69 MB)
Watch the video of Aldape's speech (14 minutes)
Watch the Q&A with all four speakers (25 minutes)
 
    •  Janice Castro
Teaching multimedia skills (in the classroom and the newsroom). From universities to newsrooms, many people are experimenting with how you train multimedia journalism skills and what journalists need to know. Are we producers? Writers? Do we also have to be videographers? What should you be teaching your staff in your newsroom or learning yourself to stay current with the latest innovations.
Telling Stories With Pictures: How (And Why) To Integrate Photojournalism (1.07 MB)
Watch the video of Castro's speech (32 minutes)
Watch the Q&A with all three speakers (9 minutes)
 
    •  Bob Cauthorn
Welcoming remarks by Vikki Porter, speaker introduction by Janine Warner. Keynote Speaker: The online challenge: reinvigorating the conscience and mission of the American newspaper
Watch video of Bob Cauthorn's Keynote Speech (83 minutes)
 
    •  Neil Chase
Innovative Revenue Strategies. How do you take advantage of technology to create innovative revenue strategies? Can you sell content without selling your soul? Are online networks creating new revenue opportunities?
View video of Neil Chase's presentation (30 minutes)
Watch the Q&A with all three speakers (10 minutes)
 
    •  John S. "Jack" Driscoll
Featured speaker The Next "In" Thing
The Next 'In' Thing (428 KB)
View the video of Jack Driscoll's speech (52 minutes)
 
    •  Michael Fibison
Studies Show... Get the latest results from two important studies in online journalism: the Eyetrack III study (a joint project of Poynter, Estlow, and Eyetools), and the Power User study by Mori Research. The Mori study includes findings on how broadband is affecting how people use Web sites to make purchasing, news, and entertainment decisions. The Poynter study tracked eye movement to determine how users interact with ads, the effectiveness of headlines and images, and comprehension of story information presented in text vs. multimedia formats. That study also looked at viewing patterns and how readers move from one item to another on the front page of a news site. The observations reported during this session have not yet been made "officially" public. They are preliminary interpretations that will have more depth and context once all data are analyzed. In May, the Eyetrack III team will begin releasing its complete reports on the Poynter Web site, including dramatic videos that show individual participant eye movements on Web pages. For more information, stay tuned to http://poynter.org/eyetracker.
Newspapers' Online Audience in a Broadband World (2.7 MB)
Watch the video of Fibison's speech (46 minutes)
 
    •  Dan Gillmor
Participatory Journalism: Reaching and including readers. Many news organizations have experimented with participatory journalism, but not all have been met with success. The trick is finding the balance between qualified information and interactivity, and then keeping the stories and interaction interesting and relevant.
Participatory Journalism: A Conversation, Not a Lecture (4 MB)
Watch Dan Gillmor's speech (30 minutes)
 
    •  Paul Grabowicz
Teaching multimedia skills (in the classroom and the newsroom). From universities to newsrooms, many people are experimenting with how you train multimedia journalism skills and what journalists need to know. Are we producers? Writers? Do we also have to be videographers? What should you be teaching your staff in your newsroom or learning yourself to stay current with the latest innovations.
Watch the video of Grabowicz's speech (27 minutes)
Watch the Q&A with all three speakers (9 minutes)
 
    •  Robert J. Hawkins
The Ongoing Budget Meeting. Many news organizations have developed continuous news updating systems. Discover how to structure a newsroom that is more responsive to breaking news and the ongoing needs of viewers and readers. Find out what results you can expect from your audience, and when timely news is most valuable.
View video of Bob Hawkin's speech (30 minutes)
Watch video of the Q&A with both speakers (30 minutes)
 
    •  Jason Krebs
Surround sessions and other innovations that are making NYTimes.com profitable
View his PowerPoint and learn more about NYTimes.com
Watch video of Jason Kreb's speech (71 minutes)
 
    •  Bruno Lopez
Crossing Borders: How online news sites are reaching immigrants. Online news sites attract audiences from all over the world, especially in communities where immigration has had significant impact. How do online news organizations best reach these diverse audiences?
View PowerPoint from Bruno Lopez's presentation
Watch the vide of Lopez' speech (16 minutes)
Watch the Q&A with all four speakers (25 minutes)
 
    •  Melinda McAdams
Teaching multimedia skills (in the classroom and the newsroom). From universities to newsrooms, many people are experimenting with how you train multimedia journalism skills and what journalists need to know. Are we producers? Writers? Do we also have to be videographers? What should you be teaching your staff in your newsroom or learning yourself to stay current with the latest innovations.
Watch the video of McAdams' speech (33 minutes)
Watch the Q&A with all three speakers (9 minutes)
 
    •  Regina McCombs
Planning and organizing: Case Studies on projects that work. This session includes a step-by-step planning guide to managing online journalism projects and features real-life case studies that are sure to give you lots of tips and best practices. Find out how to collect and pull together key elements for a story, manage and coordinate a team effort, use storyboards effectively, and how best to work with the online editors, producers, and more. Moderated by Jane Ellen Stevens.
Working across mediums (32KB)
Watch the video of Regina McCombs' speech (21 minutes)
Watch the Q&A with all three speakers (7 minutes)
Watch Regina McCombs' panel introduction (25 minutes)
 
    •  Bill Mitchell
Ethical Questions: Journalism in a Brave New World. What are the ethical issues of online journalism? Is it better to be first with the news or the most accurate? Who decides what is news, when to break it, and how much to double-check the facts? Who sets advertising guidelines and how do you protect the line between news and advertising when everyone sits in the same room?
Watch the video (61 minutes)
 
    •  Terry Moore
Planning and organizing: Case Studies on projects that work. This session includes a step-by-step planning guide to managing online journalism projects and features real-life case studies that are sure to give you lots of tips and best practices. Find out how to collect and pull together key elements for a story, manage and coordinate a team effort, use storyboards effectively, and how best to work with the online editors, producers, and more. Moderated by Jane Ellen Stevens.
Watch the video of Moore's speech (16 minutes)
Watch the Q&A with all three speakers (7 minutes)
 
    •  Ismael Nafría
Crossing Borders: How online news sites are reaching immigrants. Online news sites attract audiences from all over the world, especially in communities where immigration has had significant impact. How do online news organizations best reach these diverse audiences?
View PowerPoint from Ismael's presentation
Watch the video of Nafria's speech (22 minutes)
Watch the Q&A with all four speakers (25 minutes)
 
    •  Mark Pincus
Innovative Revenue Strategies. How do you take advantage of technology to create innovative revenue strategies? Can you sell content without selling your soul? Are online networks creating new revenue opportunities?
Enabling Local P2P Marketplaces (868 KB)
Watch video of Pincus' speech (16 minutes)
Watch the Q&A with all three speakers (10 minutes)
 
    •  Laura Ruel
Studies Show... Get the latest results from two important studies in online journalism: the Eyetrack III study (a joint project of Poynter, Estlow, and Eyetools), and the Power User study by Mori Research. The Mori study includes findings on how broadband is affecting how people use Web sites to make purchasing, news, and entertainment decisions. The Poynter study tracked eye movement to determine how users interact with ads, the effectiveness of headlines and images, and comprehension of story information presented in text vs. multimedia formats. That study also looked at viewing patterns and how readers move from one item to another on the front page of a news site. The observations reported during this session have not yet been made "officially" public. They are preliminary interpretations that will have more depth and context once all data are analyzed. In May, the Eyetrack III team will begin releasing its complete reports on the Poynter Web site, including dramatic videos that show individual participant eye movements on Web pages. For more information, stay tuned to http://poynter.org/eyetracker.
Eyetrack III: Online News Consumer Behavior in the Age of Multimedia (3.67 MB)
Watch the video of Ruel's speech (41 minutes)
 
    •  Michelle J. Rutkowski
Innovative Revenue Strategies. How do you take advantage of technology to create innovative revenue strategies? Can you sell content without selling your soul? Are online networks creating new revenue opportunities?
How Consumer Reports Has Sold Over 1,400,000 Online Subscriptions (7.8 MB)
Watch the video of Rutkowski's speech (30 minutes)
Watch the Q&A with all three speakers (10 minutes)
 
    •  Martha Stone
The Newsroom of the Future. The Newsroom of the Future is not about convergence or flashy technology. It's all about journalism. The convergence and technology just help us tell stories in new ways, which are resonating with users, viewers and readers. The unexpected twist, is that convergence and technology help us reach and retain our audience--and audience focus is a media survival and success strategy for the 21st Century.
The Newsroom of the Future: It's Not What You Think (9.52 MB)
Watch video of Stone's speech (65 minutes)
 
    •  Daniel Weintraub
Blogging: What works, what doesn’t, and why. This session looks back over the lasts few years, as a news blogging has evolved from simple online diaries to a key elements of many news sites. Weintraub shares his personal experience and discusses how blogging fits in with the journalism landscape.
View video of Weintraub's speech (44 minutes)
 
    •  Ashley Wells
Planning and organizing: Case Studies on projects that work. This session includes a step-by-step planning guide to managing online journalism projects and features real-life case studies that are sure to give you lots of tips and best practices. Find out how to collect and pull together key elements for a story, manage and coordinate a team effort, use storyboards effectively, and how best to work with the online editors, producers, and more. Moderated by Jane Ellen Stevens.
Projects Survivial Guide (1.2 MB)
Watch the Q&A with all three speakers (7 minutes)
Watch the video of Ashley Wells' speech (35 minutes)
 
    •  Michael Young
The Ongoing Budget Meeting. Many news organizations have developed continuous news updating systems. Discover how to structure a newsroom that is more responsive to breaking news and the ongoing needs of viewers and readers. Find out what results you can expect from your audience, and when timely news is most valuable.
View video of Mike Young's speech (25 minutes)
Watch video of the Q&A with both speakers (30 minutes)
 
    •  Mary Zerafa
Crossing Borders: How online news sites are reaching immigrants. Online news sites attract audiences from all over the world, especially in communities where immigration has had significant impact. How do online news organizations best reach these diverse audiences?
La Opinion Newspaper
Watch the video of Zerafa's speech (16 minutes)
Watch the Q&A with all four speakers (25 minutes)
 
More Resources:
    •  Crossing Borders: How online news sites are reaching immigrants. Online news sites attract audiences from all over the world, especially in communities where immigration has had significant impact. How do online news organizations best reach these diverse audiences?
Crossing Borders: How online news sites are reaching immigrants (5.69 MB)
La Opinion Newspaper
Spanish Press Outside the US
View PowerPoint from Ismael's presentation
Watch the video of Zerafa's speech (16 minutes)
Watch the vide of Lopez' speech (16 minutes)
Watch the video of Aldape's speech (14 minutes)
Watch the video of Nafria's speech (22 minutes)
Watch the Q&A with all four speakers (25 minutes)
View PowerPoint from Bruno Lopez's presentation
 

 

 
What fellows have to say about past seminars:
"I am so grateful you were open-minded enough to accept a photographer, not succumbing to the stereotypes that we can't write anything beyond our names. That you chose to respect my abilities will help me carry this rich information to the right editors in the newsroom. The variety of speakers was so incredible. Thank you!"
- Peggy Peattie, San Diego Union Tribune
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Funded by the John S. and
James L. Knight Foundation