Western Knight Center for Specialized Journalism

BEYOND THE SOUND BITE: Covering Politics and Public Affairs for TV

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September 26, 2005

12:00 pm - 12:30 pm
Welcome and Introductions
    •  Marty Kaplan, associate dean, director, The Norman Lear Center, associate dean, USC Annenberg School for Communication
    •  Vikki Porter, director, Western Knight Center

12:30 pm - 2:00 pm
Getting Commitment from the Top: What’s the Return on Investment?, Moderated by Pat Dean
Video of introductions and panel

    •  Kathy Bissen, Executive Producer of News and Public Affairs, Wisconsin Public Television
    •  Pat Dean, associate director, USC School of Journalism
    •  Cody Howard, news director, 6News
    •  Dan Weiser, news director, KCRA 3 and WB58

2:15 pm - 3:30 pm
The Big Picture: Covering the Campaign in an Age of Anonymous Sources and Dirty Politics
    •  Deborah Potter, executive director, NewsLab
Video of session

3:45 pm - 5:15 pm
Campaign Finance for Television
    •  Daniel Lathrop, database editor, Center for Public Integrity
Video of presentation by Daniel Lathrop

6:30 pm - 9:00 pm
Reception and Dinner
Keynote by George Lewis
    •  George Lewis, correspondent, NBC News
Video of keynote by George Lewis

September 27, 2005

9:15 am - 11:15 am
From the Candidate to the Incumbent: Character, Ethics and Accountability
Vide of panel presentation

    •  Betsy Fischer, executive producer,
    •  Judy Muller, faculty member, USC Annenberg School for Communication
    •  Randy Shandobil, political editor, KTVU-TV

12:00 pm - 2:00 pm
The Walter Cronkite Awards luncheon and presentation
A Conversation with Walter Cronkite

Video of Awards Ceremony

    •  Walter Cronkite, journalist, author, co-founder of The Cronkite Ward Company

2:30 pm - 4:30 pm
Covering the Issues: The Campaign and Beyond, Moderated by Deborah Potter, Anchor presenter: Roberta Baskin
Video of panel presentation

    •  Roberta Baskin, executive director, Center for Public Integrity
    •  Michael Cate, producer, Up Front with Robert Mak
    •  Liisa K. Hyvarinen, journalist, WFLA-TV and The Tampa Tribune
    •  Robert Mak, host, News Up Front with Robert Mak
    •  Deborah Potter, executive director, NewsLab

4:30 pm - 5:30 pm
The Stories Behind the Stories
Vide of panel presentation

    •  Chris Heinbaugh, reporter, Channel 8 WFAA-TV
    •  Rosemary Lappin, senior producer, WCVB-TV
September 28, 2005

8:30 am - 9:30 am
The Stories Behind the Stories
Vide of panel presentation

    •  Brad Belote, executive producer, KY3
    •  Katie Moore, reporter, KOAA-TV

9:45 am - 11:15 am
Good Storytelling: Beating the Boring Factor
    •  Deborah Potter, executive director, NewsLab

11:30 am - 12:30 pm
Taking It Back to the Newsroom
Video of session

    •  Vikki Porter, director, Western Knight Center
    •  Deborah Potter, executive director, NewsLab

12:45 pm - 1:45 pm
Graduation Lunch



What fellows have to say about past seminars:
"This has been a wonderful, stimulating five days, and my thanks to all those who made it possible. It taught me many tools to use in stories and also allowed for intellectual stimulation that we daily journalists need from time to time. And such a great group of fellows!"
- Deborah Schoch, Los Angeles Times
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Funded by the John S. and
James L. Knight Foundation