Western Knight Center for Specialized Journalism

Covering Entertainment in the Digital Age

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June 05, 2005

12:00 pm - 1:45 pm
Opening Lunch
The Los Angeles Athletic Club, President's Room
Welcome and Introductions
Assign teams for reporting in final take-back session

Keynote Speaker: Dr. Johanna Blakley
    •  Johanna Blakley, assistant director of Norman Lear Center, USC Annenberg School for Communications
Johanna Blakley video highlights (Windows Media, 1.3 MB)
Johanna Blakley audio file (Windows Media, 2.4 MB)
PowerPoint from Johanna Blakley
Lear Center Local News Archive
BitTorrent.com
The Future of Digital Audio, report by Forrester Research (executive summary)
Disney's Toontown (not compatible with Macs)
Lineage (game link)
Jib-Jab and Budweiser announce new marketing partnership
    •  Vikki Porter, director, Western Knight Center

1:45 pm - 2:00 pm
Walk to Western Knight Center, One Califiornia Plaza

2:15 pm - 3:45 pm
Globalization and Entertainment:
How technology is helping drive the growth of television, film and other multimedia entertainment around the world, and how these changes will impact entertainment in the coming months and years. How the rise of broadband is driving the creation of highly targeted content for micro audiences and how short-form video-based content is being delivered faster and more efficiently online and off.
    •  Ted Perkins, founder, Latin Universe
Audio of Ted Perkins (Windows Media, 4.2 MB)
Ted Perkin's PowerPoint
Ted Perkins' site, The Conquest of Hollywood
    •  Samantha Santa Maria, entertainment editor, The Clarion-Ledger
Audio of Samantha Santa Maria (Windows Media, 1.8 MB)
Samantha Santa Maria's PowerPoint
    •  Sandeep Sood, co-founder, Mahoot Media
Audio of Sandeep Sood (Windows Media, 3.4 MB)
Sandeep Sood's PowerPoint
Sandeep Sood's parody cartoon, The Singhsons
Sandeep Sood's site, Badmash

4:00 pm - 5:30 pm
Mobile Media:
What are the media opportunities and best strategies in an increasingly wireless world? What will be social impact? And how will WiFi and Wimax change the entertainment and telecommunications industries?

Moderator: Janet Pearce Stenzel

    •  Bryan Biniak, senior vice president, American Greeting Mobile
Audio of Brian Biniak (Windows Media, 1.5 MB)
Audio of Rob Smith & panel Q&A (WIndows Media, 5.7 MB)
    •  Robert Smith, New York Correspondent, National Public Radio
Audio of Rob Smith & panel Q&A (WIndows Media, 5.7 MB)
    •  Janet Pearce Stenzel, management and business development advisor
Audio of Janet Pearce Stenzel intro (Windows Media, 358 KB)
Audio of Rob Smith & panel Q&A (WIndows Media, 5.7 MB)

5:30 pm - 6:00 pm
Walk to McCormick & Schmick's Restaurant

6:00 pm - 8:30 pm
Reception and Dinner.
McCormick & Schmick's Restaurant, Library Room
    •  Gotham Chopra, multi-media advocate
Video of Gotham Chopra's speech

June 06, 2005

7:00 am - 8:00 am
Breakfast Buffet
The Los Angeles Athletic Club, The Grill Room

8:15 am - 8:30 am
Walk to Western Knight Center

8:30 am - 10:00 am
The New Multimedia:
What are the stories and the stories behind the stories in this new world of entertainment? How do reporters keep up with changing technologies and still meet their deadlines?
    •  Ben Fritz, reporter, Variety and Daily Variety
Audio of Ben Fritz (Windows Media, 1.7 MB)
Audio of entire panel (Windows Media, 10.9 MB)
PowerPoint by Ben Fritz
    •  Jon Healey, staff writer, Los Angeles Times
Audio of entire panel (Windows Media, 10.9 MB)
Audio of Jon Healey (Windows Media, 1.7 MB)
PowerPoint by Jon Healey
    •  David Lieberman, senior media reporter, USA TODAY
Audio of David Lieberman (Windows Media, 1.8 MB)
Audio of entire panel (Windows Media, 10.9 MB)
PowerPoint by David Lieberman

10:15 am - 11:45 am
Neutral Networks:
Should cable companies and other broadband providers be forced to keep the networks “neutral,” and thus be barred from creating content or participating in commerce over their own network?

Moderator: Michael Klein, Esq.

    •  Michael S. Klein, senior partner, Klein & Weisz
    •  Jeremy Stern, resident partner, Cole, Raywid & Braverman
    •  Jonathan Taplin, professor at USC Annenberg School for Communications
Audio of Jonathan Taplin (Windows Media, 7.9 MB)
PowerPoint by Jonathan Taplin
Jonathan Taplin's Intertainer.com

12:00 pm - 1:00 pm
Lunch
Patinette Café, Museum of Contemporary Art, Patio

1:15 pm - 2:45 pm
The Copy-Fight: The Collision of Free Expression, Innovation and Copyright
What is behind the recent high-profile debates surrounding intellectual property laws, new technologies, and free expression in the digital world?

    •  Fred Von Lohmann, senior staff attorney, Electronic Frontier Foundation
Audio of Fred Von Lohmann (Windows Media, 10.2 MB)

2:45 pm - 3:00 pm
Break

3:00 pm - 4:30 pm
What Can You Say in Five Seconds? Keeping It Short in the Digital Age:
How do you keep a viewer’s attention when you don’t have a captive audience or more than 60 seconds? Emerging entertainment models, the explosion of ringtones, new advertising models, and sneak peeks at trendsetters like the new 24, a series of 60-second episodes based on the TV show 24.
    •  Cindy Lundin Mesaros, marketing strategist, Moderati
Audio of Gregg Yacovone and Cindy Lundin Mesaros (Windows Media, 9.2 MB)
    •  Gregg Yacovone, director of marketing, Verizon Wireless West Area
Audio of Gregg Yacovone and Cindy Lundin Mesaros (Windows Media, 9.2 MB)
PowerPoint by Gregg Yacovone

6:00 pm - 8:30 pm
Reception and Dinner
The Los Angeles Athletic Club, President’s Room
    •  Tony Beswick, vice president of business operation and technology, Sony Pictures Entertainment
Audio of speech by Tony Beswick of Sony Pictures

June 07, 2005

7:00 am - 8:00 am
Breakfast Buffet
The Los Angeles Athletic Club, The Grill Room


8:30 am - 10:30 am
The Growing Gaming Industry:
How is technology evolving in the gaming world? What are the newest kinds of games and how are they developed?
Audio of Kelley Carter, Fellow (Windows Media, 748 KB)

    •  Michael Cartabiano, chief operating officer, Sennari
Audio of Michael Cartabiano (Windows Media, 2.2 MB)
Audio of Gaming Q&A session
PowerPoint by Michael Cartabiano
    •  Kelley Carter, arts and entertainment reporter and columnist, The Detroit (MI) Free Press
    •  Jennifer Herman, worldwide brand licensing overseer, I-play
Audio of Jen Herman (Windows Media, 1.4 MB)
Audio of Gaming Q&A session
    •  Chris Ulm, chief design officer of High Moon Studios, Inc.
Audio of Chris Ulm (Windows Media, 2.1 MB)
Audio of Gaming Q&A session
PowerPoint by Chris Ulm

10:30 am - 10:45 am
Break.

10:45 am - 12:15 pm
What Are the Social and Psychological Impacts of Games?
Why is game-playing entertaining? What are the differences between emotional responses to games vs. movies or television shows? How does the ability to interact with the story change our response? And what are the short- and long-term impacts of game-playing?
    •  Peter Vorderer, head of Media Entertainment Program, USC Annenberg School of Communication
Audio of Peter Vorderer (Windows Media, 26. 1 MB)

12:15 pm - 1:45 pm
Lunch
Video Game Demonstrations with Jeremy Meyer and Michael Braggs from the Gaming News Bureau
Western Knight Center Large and Small Conference Rooms and Reception Area
Trying it Out: Video Game Demos & cell phone demos (Windows Media, 11.3 MB)

1:45 pm - 3:15 pm
Gauging the Impact of Multimedia on Children and Teens:
What are the beneficial, as well as harmful, impacts of digital entertainment on young people and how can journalists sort through all the seemingly conflicting data? How are new digital television rules by the FCC affecting programming? What should parents know about how their children are being entertained in the digital age?
    •  Christy Glaubke, associate director of Children & the Media Program, Children Now
Audio of Christy Glaubke (Windows Media, 23.6 MB)
PowerPoint by Christy Glaubke

3:15 pm - 3:30 pm
Break.

3:30 pm - 5:00 pm
Entertainment or News?
How are technology and the evolution of entertainment affecting news organizations? How are online news organizations, such as Yahoo!, managing these changes? What can we learn from the entertainment industry that can help us be better news people and what should we watch out for?
    •  Jess Barron, senior editor at Yahoo! Inc.
Audio of Jess Barron (Windows Media, 17.2 MB)
PowerPoint by Jess Barron

June 08, 2005

7:00 am - 8:00 am
Breakfast Buffet
The Los Angeles Athletic Club, The Grill Room

8:30 am - 10:00 am
How Media Mergers Are Impacting News and Entertainment:
What happens when fewer and fewer companies control mass media? How is it affecting journalism and the world of entertainment? And is technology making the situation better or worse?
    •  Adam Clayton Powell III, director of Integrated Media Systems Center, USC Viterbi School of Engineering
Audio of Adam Clayton Powell III (Windows Media, 66 KB)
Report: Does Ownership Matter in Local TV News?

10:00 am - 10:15 am
Break.

10:15 am - 11:45 am
Taking It Back to the Newsroom:
Teams provide reports on top three story ideas that would work in any market. How should reporters cover these stories? How should newsrooms adapt to the digital future?
    •  Vikki Porter, director, Western Knight Center
Taking it Back to the Newsroom: Video of Group One report on story ideas (Windows Media, 12.3 MB)
Taking it Back to the Newsroom: Video of Group Three report on story ideas (Windows Media, 25.4 MB)
Taking it Back to the Newsroom: Video of Group Four report on story ideas (Windows Media, 24 MB)
Taking it Back to the Newsroom: Video of Group Five report on story ideas (Windows Media, 28.1 MB)
Taking it Back to the Newsroom: Video of Group Two report on story ideas (Windows Media, 27.5 MB)
    •  Janine Warner, author, columnist, Internet consultant
Taking it Back to the Newsroom: Video of Group Three report on story ideas (Windows Media, 25.4 MB)
Taking it Back to the Newsroom: Video of Group Four report on story ideas (Windows Media, 24 MB)
Taking it Back to the Newsroom: Video of Group Five report on story ideas (Windows Media, 28.1 MB)
Taking it Back to the Newsroom: Video of Group Two report on story ideas (Windows Media, 27.5 MB)

11:45 am - 12:00 pm
Walk back to hotel.

12:00 pm - 1:00 pm
Graduation Lunch
The Los Angeles Athletic Club, President’s Room

 

 

 
What fellows have to say about past seminars:
"I want to say I've been to three census trainings in under two years and this was by far the most interesting, most useful and the most fun... Thank you for this amazing opportunity. You step in where may news organizations fall short, and provide tools most reporters would not otherwise have access to. You do journalism and readers a great service! "
- Natalie Singer, Palm Springs Desert Sun
A partnership of...

Funded by the John S. and
James L. Knight Foundation