Video is presented in either Real Media or Windows Media format. To view Real Media video, download and install RealPlayer, a free video streaming player available from RealNetworks. To view Windows Media video, you will need to download and install the Windows Media 10 Player.

April 21, 2002

4:15 pm - 4:30 pm
Board charter bus at entrance of the Hotel Durant, and depart to site of opening reception and dinner

6:00 pm - 8:45 pm
Opening reception and dinner, The Meadow, the Walter Shorenstein Estate, Portola Valley, CA
Evening Address, "The Emergence of the Press in American History and Culture"

•

Alex Jones, director, Joan Shorenstein Center on the Press, Politics and Public Policy

8:45 pm - 9:00 pm
Board charter bus, return to Berkeley

April 22, 2002

7:30 am - 8:15 am
Continental Breakfast, North Gate Hall Courtyard

8:15 am - 8:30 am
Welcome

•

Orville Schell, dean, University of California, Berkeley Graduate School of Journalism

8:30 am - 9:30 am
Ownership of the Media

•

Ben Bagdikian, dean, University of California, Berkeley Graduate School of Journalism

9:45 am - 10:45 am
Who Owns What? An overview of the mergers and consolidations of the past decade. How do today's media moguls and conglomerates, compare to those of the past? What are the key drivers behind the current consolidations? What will the landscape look like in the next 5 to 10 years?

•

Tom Wolzien, media analyst, Sanford C. Bernstein & Co.

11:00 am - 12:30 pm
The New Business of Media. Convergence, cross-media ownership and other forces are chipping away at editorial traditions and tipping the influence in favor of economic concerns, requiring new relationships and business models that can sustain both journalistic standards and profitability.

	•	Tom Goldstein, chair of Mass Communications department, UC Berkeley
	•	Kerry Smith Marash, vice president for editorial quality, ABC News
	•	Dale Peskin, executive director, New Directions for News

12:30 pm - 1:45 pm
Lunch - North Gate Hall Courtyard

2:00 pm - 3:15 pm
What the Media Writes About Itself

	•	Eric Alterman, media columnist, The Nation, MSNBC.com
	•	Michael Janeway, director, National Arts Journalism Program at Columbia University
	•	Rem Rieder, editor and senior vice president, American Journalism Review

3:30 pm - 5:00 pm
Covering Competitors, Covering Ourselves. Is media coverage a franchise of the trades and alternative press? How to conceptualize, organize coverage of the media

	•	Brooke Gladstone, editor, National Public Radio, "On the Media"
	•	Bill Kovach, chairman, Committe of Concerned Journalists
	•	Robert Steele, faculty member, The Poynter Institute Covering Competitors, Covering Ourselves

5:15 pm - 6:45 pm
Dinner - Men's Faculty Club, Seaborg Room, UC Berkeley

7:00 pm - 9:00 pm
Evening Address, Sibley Auditorium, Bechtel Hall. Robert C. Maynard Lecture, "The Challenge of Watching the Watch Dog: The Achilles Heel of a Free, Responsible and Independent Press in Contemporary American Society"

	•	Jay T. Harris, Wallis Annenberg Chair in Journalism and Communication at USC, founding director, The Center for the Study of Journalism and Democracy
	•	Dori J. Maynard, president, Robert C. Maynard Institute for Journalism Education

April 23, 2002

7:30 am - 8:15 am
Continental Breakfast, North Gate Hall Courtyard

8:15 am - 8:30 am
Welcome

•

Orville Schell, dean, University of California, Berkeley Graduate School of Journalism

8:30 am - 9:30 am
Numbers of the Trade. Statistical overview of the number of magazine launches during the past decade, and how the numbers compare to previous periods. What are the key numbers critical to the magazine industry? A business primer for better reporting.

•

Samir Husni, director, Magazine Service Journalism Program at University of Mississippi

9:40 am - 10:50 am
Magazines and Alternative Weeklies as Marketplace of Ideas

	•	John Battelle, fellow, University of California, Berkeley
	•	Clay Felker, director, Felker Magazine Center
	•	Katrina Heron, various
	•	Peter W. Kaplan, editor, New York Observer

11:00 am - 12:30 pm
Investigating the Media. How to investigate the hand that feeds you. What are the structural safeguards for this type of reporting? How much and what kind of information to expect from your publisher, as well as other avenues to getting guarded company information. What gets into the paper, what does not and why? And will you have any friends at the end of the day?

	•	Felicity Barringer, media reporter, The New York Times
	•	Cynthia Gorney, associate dean, University of Berkeley Graduate School of Journalism
	•	David Shaw, media critic, Los Angeles Times

12:30 pm - 1:30 pm
Lunch - North Gate Hall Courtyard

1:45 pm - 2:15 pm
Screening of Media Matters' "Operation Lock-Out"

2:20 pm - 4:15 pm
Writing History's Second Draft. Independent publications have taken responsibility for trying to compensate for some of the missed opportunities left by the mainstream. How do they approach the problems of contributing something new, as well stepping back to gain fresh perspective and make sense of it all?

	•	Roger Cohn, editor, Mother Jones
	•	Deirdre English, lecturer, University of California, Berkeley
	•	Don Hazen, executive director, Independent Media Institute
	•	Joan Walsh, vice president of news, Salon.com

4:30 pm - 5:45 pm
Dinner on Own/Tapas Reception, North Gate Hall Courtyard

7:30 pm - 9:30 pm
(Optional) "Journeys with George," acclaimed documentary by Alexandra
Pelosi, a producer for NBC, that takes an unflinching look at the built-in conflicts, contradictions and seductions of big-time political reporting.
North Gate Hall, Room 105

8:00 pm - 12:00 pm
Hospitality Suite, Regents' Room, Hotel Durant

April 24, 2002

7:30 am - 8:15 am
Continental Breakfast, North Gate Hall Courtyard

8:15 am - 8:30 am
Opening Remarks

•

Lowell Bergman, lecturer, University of California, Berkeley

8:30 am - 10:15 am
What Do the Networks Owe the Public? Broadcast news was once considered a basic public-service responsibility in exchange for free use of the airwaves. But many argue television news has become a vast commercial market place run by companies more interested in profits than public service. What can and should be done to ensure that broadcasters are serving the public interest?

	•	Rick Kaplan, teacher, Joan Shorenstein Center on the Press, Politics and Public Policy
	•	Howard Shelanski, various
	•	Terence Smith, media correspondent and senior producer, "The NewsHour with Jim Lehrer"

10:30 am - 12:15 pm
State of Local News. Faced with declining revenues and increasing expenses, some local television stations are getting out of local news altogether. What profit demands do local stations face and how does this affect news coverage?

	•	Andrew Finlayson, news director of WSMV-TV in Nashville
	•	Deborah Potter, executive director, NewsLab
	•	Dan Rosenheim, news director, KPIX-TV
	•	Caroline Yu, reporter, ABC 7 News

12:30 pm - 1:30 pm
Lunch, The North Gate Hall Courtyard

1:45 pm - 3:15 pm
Entertainment and Personalities In Network News. How is "news" being defined in the new media marketplace? Are entertainment values warping traditional news judgment?

	•	Robert Calo, associate professor, University of California, Berkeley
	•	Richard Leibner, president, N.S. Bienstock, Inc.
	•	Paul Mason, executive producer, ABC's "World News Tonight" weekend edition
	•	Louis Wiley, Jr., executive editor, "Frontline"

3:30 pm - 5:00 pm
The Possibilities for Change. What can reporters and editors realistically expect to achieve.

	•	Lowell Bergman, lecturer, University of California, Berkeley
	•	Paul Mason, executive producer, ABC's "World News Tonight" weekend edition
	•	Terence Smith, media correspondent and senior producer, "The NewsHour with Jim Lehrer"
	•	Louis Wiley, Jr., executive editor, "Frontline"

5:00 pm - 5:30 pm
Closing Remarks

•

Orville Schell, dean, University of California, Berkeley Graduate School of Journalism