Western Knight Center for Specialized Journalism

The Business of
Online Journalism

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Welcome to The Business of Online
Journalism seminar site. Here you'll find
a variety of resources collected from this
Western Knight Center seminar, which was held
in Los Angeles April 14th to 17th. All of the presentations, including video and PowerPoints, are featured here.

  4/16/04
 

News Site Readers Look at Headlines and Skip Static Ads, Study Finds

Readers focus on a Web site’s headlines and navigation functionality and they typically skip over static ads and mug shots, according to preliminary findings from a study that examined how people read news online.

Story, video, and more

     
  4/16/04
 

Participatory Journalism: Reaching and including readers

The days of news being delivered as a one-way, top-down information flow are about over, Dan Gillmor, a San Jose Mercury News business and technology columnist—and blogger—told Western Knight Center seminar participants.

Story, video, and more

 
  4/16/04
 

Surround sessions and other innovations that are making NYTimes.com profitable

The New York Times has developed a number of methods for giving advertisers what they want without alienating readers, said Jason Krebs, vice president, sales, NYTimes.com.

Story, video, and more

     
  4/16/04
 

Give The Readers What They Want, And They Will Come

Consumer Reports says its emphasis is on finding creative ways to integrate print and online content. Michelle Rutkowski, the marketing director for Consumers Union, said that one problem her publication faces is that it can’t use splashy brochures or mailers.

Story, video, and more

The quality of the ideas that were shared among these smart, engaged people who are passionate about journalism, they were like a handful of jewels for me to take back to the newsroom.
- Travis Smith, partner, Hop Studios
A partnership of...

Funded by the John S. and
James L. Knight Foundation