Welcome to The Business of Online
Journalism seminar site. Here you'll find
a variety of resources collected from this
Western Knight Center seminar, which was
held
in Los Angeles April 14th to 17th. All of the presentations, including video and PowerPoints, are featured
here.
Readers focus on a Web site’s headlines and navigation functionality and they typically skip over static ads and mug shots, according to preliminary findings from a study that examined how people read news online.
The days of news being delivered as a one-way, top-down information flow are about over, Dan Gillmor, a San Jose
Mercury News business and technology columnist—and blogger—told Western Knight Center seminar participants.
The New York Times has developed a number of methods for giving advertisers what they want without alienating readers,
said Jason Krebs, vice president,
sales, NYTimes.com.
Consumer Reports says its emphasis is on finding creative ways to integrate print and online content. Michelle Rutkowski, the marketing director for Consumers Union, said that one problem her publication faces is that it can’t use splashy brochures or mailers.
The quality of the ideas that were shared among these smart, engaged people who are passionate about journalism, they were like a handful of jewels for me to take back to the newsroom. - Travis Smith, partner, Hop Studios
