Western Knight Center for Specialized Journalism

The Business of Online Journalism

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April 14, 2004

6:00 pm - 8:30 pm
Welcoming remarks by Vikki Porter, speaker introduction by Janine Warner.

Keynote Speaker: The online challenge: reinvigorating the conscience and mission of the American newspaper
(Story, video and more)

    •  Bob Cauthorn, former vice president, Digital Media, The San Francisco Chronicle
April 15, 2004

9:00 am - 9:30 am
Welcoming remarks and presentation of seminar Web site
    •  Janine Warner, author, columnist, Internet consultant

9:30 am - 10:45 am
Surround sessions and other innovations that are making NYTimes.com profitable
(Story, video and more)

    •  Jason Krebs, vice president, sales, NYTimes.com

11:00 am - 12:15 pm
Participatory Journalism: Reaching and including readers.
(Story, video and more)
Many news organizations have experimented with participatory journalism, but not all have been met with success. The trick is finding the balance between qualified information and interactivity, and then keeping the stories and interaction interesting and relevant.

    •  Dan Gillmor, columnist, The San Jose Mercury News

12:15 pm - 1:00 pm

1:00 pm - 2:00 pm
Featured speaker: The Next "In" Thing
(Story, video and more)

    •  John S. "Jack" Driscoll, visiting scholar, MIT

2:15 pm - 3:45 pm
The Ongoing Budget Meeting.
(Story, video and more)
Many news organizations have developed continuous news updating systems. Discover how to structure a newsroom that is more responsive to breaking news and the ongoing needs of viewers and readers. Find out what results you can expect from your audience, and when timely news is most valuable.

    •  Bob Hawkins, morning news editor for SignonSanDiego.com
    •  Michael Young, extended news desk editor, The Los Angeles Times

4:00 pm - 5:30 pm
Crossing Borders: How online news sites are reaching immigrants.
(Story, video and more)
Online news sites attract audiences from all over the world, especially in communities where immigration has had significant impact. How do online news organizations best reach these diverse audiences?
    •  Javier Aldape, vice president, The Fort Worth (TX) Star-Telegram, and publisher, Diario La Estrelle
    •  Bruno Lopez, vice president, general manager, Univision Online
    •  Ismael Nafría , Internet columnist and consultant in Spain
    •  Mary Zerafa, director of La Opinión Digital

6:00 pm - 7:30 pm
Reception and dinner

7:30 pm - 8:30 pm
Blogging: What works, what doesn’t, and why.
(Story, video and more)
This session looks back over the lasts few years, as a news blogging has evolved from simple online diaries to a key element of many news sites. Weintraub shares his personal experience and discusses how blogging fits in with the journalism landscape.

    •  Daniel Weintraub, public affairs columnist, The Sacramento Bee
April 16, 2004

9:00 am - 10:30 am
Innovative Revenue Strategies.
(Story, video and more)
How do you take advantage of technology to create innovative revenue strategies? Can you sell content without selling your soul? Are online networks creating new revenue opportunities?

    •  Neil Chase, managing editor, CBS MarketWatch.com
    •  Mark Pincus, founder, CEO, Tribe Networks
    •  Michelle J. Rutkowski, marketing director, Consumers Union

10:45 am - 12:15 pm
Studies Show...

Get the latest results from two important studies in online journalism: the Eyetrack III study (a joint project of Poynter, Estlow, and Eyetools), and the Power Users study by MORI Research.

The MORI Power Users 2004 study includes findings on how broadband is affecting how people use Web sites to make purchasing, news, and entertainment decisions. (Story, video and more)

The Poynter Eyetrack III study tracked eye movement to determine how users interact with ads, the effectiveness of headlines and images, and comprehension of story information presented in text vs. multimedia formats. That study also looked at viewing patterns and how readers move from one item to another on the front page of a news site. (Story, video and more)

The observations reported during this session have not yet been made "officially" public. They are preliminary interpretations that will have more depth and context once all data are analyzed. In May, the Eyetrack III team will begin releasing its complete reports on the Poynter Web site, including dramatic videos that show individual participant eye movements on Web pages.

    •  Michael Fibison, doctoral candidate, University of Minnesota
    •  Laura Ruel, executive director, Edward W. Estlow International Center for Journalism and New Media

12:15 pm - 1:00 pm

1:00 pm - 2:00 pm
The Newsroom of the Future.
(Story, video and more)
The Newsroom of the Future is not about convergence or flashy technology. It's all about journalism. Convergence and technology just help us tell stories in new ways that are resonating with users, viewers and readers. The unexpected twist is that convergence and technology help us reach and retain our audience—and audience focus is a media survival and success strategy for the 21st Century.

    •  Martha Stone, multimeda news author, speaker, consultant

2:15 pm - 3:45 pm
Teaching multimedia skills (in the classroom and the newsroom).
(Story, video and more)
From universities to newsrooms, many people are experimenting with how you train multimedia journalism skills and what journalists need to know. Are we producers? Writers? Do we also have to be videographers? What should you be teaching your staff in your newsroom or learning yourself to stay current with the latest innovations?

    •  Janice Castro, professor, The Medill School of Journalism, Northwestern
    •  Paul Grabowicz , director, New Media Program at the Graduate School of Journalism
    •  Melinda McAdams, professor, University of Florida, Knight chair in journalism technologies and the democratic process

4:00 pm - 6:15 pm
Planning and organizing: Case Studies on projects that work.
(Story, video and more)
This session includes a step-by-step planning guide to managing online journalism projects and features real-life case studies that are sure to give you lots of tips and best practices. Find out how to collect and pull together key elements for a story, manage and coordinate a team effort, use storyboards effectively, and how best to work with the online editors, producers, and more.

    •  Regina McCombs, multimedia reporter, Startribune.com
    •  Terry Moore, deputy editor for features and online at the Orange County Register
    •  Ashley Wells, senior producer, MSNBC.com
April 17, 2004

9:00 am - 10:30 am
Ethical Questions: Journalism in a Brave New World.
(Story, video and more)
What are the ethical issues of online journalism? Is it better to be first with the news or the most accurate? Who decides what is news, when to break it, and how much to double-check the facts? Who sets advertising guidelines and how do you protect the line between news and advertising when everyone sits in the same room?

    •  Bill Mitchell, editor, Poynter Online

10:45 am - 12:00 pm
Taking it Back to the Newsroom.
Recap of previous day’s events, sharing of best ideas and strategies, planning for how to bring value back to the newsroom or organization. Will include tips on how to get your newsroom reporters and editors to contribute to your Web effort with continuous news and online exclusives. Facilitied by Vikki Porter and Janine Warner.

12:00 pm - 1:00 pm
Graduation Lunch

What fellows have to say about past seminars:
"This was a well-done conference. It is fast-paced and loaded with information."
- Steve Kaylor, Tampa (FL) Tribune
A partnership of...

Funded by the John S. and
James L. Knight Foundation